In the early 2000s, Mr. Barkat Velani envisioned starting a business to provide affordable and healthy snacks to everyone in India. With the support of his family, he launched the TARGET brand, producing items like Fryums and Namkeen in the FMCG industry.

Despite initial challenges, his dedication paid off, and TARGET became the first to introduce packaged snacks in Gujarat. The brand rapidly expanded, introducing School Time and TiTop, achieving an impressive annual sales rate of INR 120 Cr within a year.

Since its inception, Target has seen remarkable growth, reaching INR 1000 Cr with TiTop, School Time, and Velani's across Gujarat, MP, Rajasthan, Maharashtra, and Chandigarh. We plan to launch new flavours in Chips and Namkeen under the TiTOP brand, with new manufacturing units in Gujarat and Madhya Pradesh